Shop Cider is a vibrant online fashion brand that emphasizes style diversity and self-expression, targeting trend-conscious young women. Known for its curated collections inspired by various aesthetics—such as "Vintage" and "Cottagecore"—Cider offers a range of apparel, from chic dresses and tops to cozy knitwear and accessories. 

The platform champions a “Pick A Mood” shopping experience, enabling users to explore styles based on their preferences and moods. Cider also promotes sustainability by implementing a “smart fashion” model to minimize waste, catering to style enthusiasts with an eco-conscious mindset.